Shampoo! And the long search to find a perfect one
The average person tries six different shampoos before finding one that works — spending roughly $120 in the process, according to Mintel consumer research. That is not bad luck. That is a methodology problem. Most people pick shampoo off the shelf based on the front-of-bottle promise: volumizing, smoothing, repair. Those claims are largely unregulated, written by marketing teams, not hair […]
